This season’s hottest lip color!

One word: Plum.

Keep reading to see why we, (and the rest of the makeup world) can’t seem to get enough of this bold color.

This season, it’s all about plum!  We are seeing this color trickle down in all areas of fashion, and it’s making a huge impact with makeup.  Last year we saw the goth look making big waves on the runway.  This year, it’s all about taking the goth look and transitioning it in a more feminine way.  The rich hues of this color are perfect for making that bold statement.  To rock this look just right, keep the rest of your makeup au naturel.

All it takes is a fierce pout, and you’ll be turning heads in no time!

Want to try this bold trend?  Check out the list of our top favorite picks!

1. Covergirl Lip Perfection Lipstick in Embrace #335.  $5.59

2. Bobbi Brown Lip Color in Black Rasberry.  $23

3. NARS Lipstick in Fast Ride.  $24

4. M.A.C. Lipstick in Rebel.  $14.50

5. Clinique Long Last Soft Matte Lipstick in Vintage Wine.  $14.50