NICK JONAS AND DEMI LOVATO DO NOT WANT TO FALL BACK IN THE MUSIC BUSINESS AND DECIDE TO START A NEW RECORDING LABEL TOGETHER!
According to Forbes, the two talented artists partnered with Demi’s manager Phil McIntyre to create Safehouse Records. The reasoning behind changing labels and creating a new one was probably because they wanted to make deals that favored the artists instead of the label company. If this is the case, they might be able to convince other artists to join them in their crusade.
Apparently the label’s first release will be Lovato’s fifth album which she is currently working on. Aside from her new album, the artists also hint that they wanted to incorporate new talent to the label. They were not specific as to what kind of talent but it would be exciting if they incorporated new young talent. Nick’s next record will also be released by Safehouse Records but the date is still unknown.
Creating new labels is not only indicative of entrepreneurship from Nick and Demi, this also shows that they are good business people. Demi will now be releasing her new record under her current label “Hollywood Records” along with her new one Safehouse Records. This means more royalties and more money for her.
This is a great initiative taken my Nick and Demi. They cut off record labels which take a lot of the money away from the artists and created their own label. Other top artists like Beyonce have done the same thing with the objective of releasing their own records.